Sean East II is coming to Brampton after rewriting the CEBL scoring record.

The Brampton Honey Badgers announced March 17 that they have signed the All-CEBL First Team guard for the 2026 season. East finished second in the 2025 MVP vote behind Vancouver’s Mitch Creek.

Who is sean east II joining the brampton honey badgers

East arrives after a monster 2025 with the Edmonton Stingers. He led the league in total points with 582 and field goals made with 215.

He also led all guards in field goal percentage at .532. East scored 30 or more points four times, including a season-high 36 in the Western Conference play-in.

“Sean East II is an MVP-caliber player and a foundational piece to build our franchise around,” Honey Badgers CEO Al Whitley said. “This marks a significant day for our organization and for our fans across Brampton and the entire Peel Region.”

Why brampton targeted east after his CEBL scoring record

The Honey Badgers have chased backcourt star power all winter. East’s signing gives Brampton a proven high-usage scorer who did not need heavy three-point volume to lead the league.

Edmonton leaned on East for efficient paint touches, pull-ups, and transition attacks. The result was a single-season CEBL scoring record, and a guard who finished first in makes, not just attempts.

East said Brampton’s pitch centred on responsibility and winning. “Brampton’s front office team presented me with a fantastic opportunity to play a large role in getting the organization back on the path to winning a championship, and that is an opportunity I couldn’t pass up on,” East said.

He promised an edge that fits the team’s reset under new leadership. “From me, Honey Badgers fans can expect a willingness to do what it takes to win, a strong work ethic, and lots of buckets,” East said.

How east and alex cerda are connected from NBA summer league

East will not be starting from scratch with his new coach. Honey Badgers head coach Alex Cerda coached him in 2024 as an assistant with the Los Angeles Lakers at NBA Summer League.

Cerda said that familiarity mattered in the recruitment. “He’s a tough, competitive guard who plays with a chip on his shoulder and consistently finds ways to impact winning,” Cerda said.

Cerda also pointed to leadership and two-way buy-in, not just scoring. “Sean brings great energy, leadership, and a team-first mentality on both ends of the floor,” he said.

The coach framed the signing as a fan-facing move at the CAA Centre. “He's the type of player our fans will love watching this summer,” Cerda said.

What east is doing now in the NBA G league

East is active this season with the Utah Jazz affiliate in the NBA G League. Through 47 games, he is averaging 19.0 points, 2.9 rebounds, 5.4 assists, and 1.2 steals in 29.1 minutes.

He ranks sixth in the G League in total points with 626 during the regular season. That production has kept him on the radar after two NBA looks on Exhibit 10 training camp deals, with the Lakers in 2024 and the Jazz in 2025.

His profile also rose during All-Star weekend programming. East played in the NBA Rising Stars game as one of eight G League selections, and he also took part in the G League’s Next Up All-Star event.

East, Jahmir Young of the Miami Heat, and Alijah Martin of the Toronto Raptors were the only players invited to both events. The NBA G League uses those showcases as a pipeline for NBA call-ups and brand-building.

How the honey badgers’ 2026 backcourt is taking shape

Brampton has paired East with another headline guard for 2026, Jameer Nelson Jr. The Honey Badgers announced March 13 they signed Nelson, the 2025 CEBL Defensive Player of the Year.

Nelson averaged 20.1 points, 4.7 rebounds, and 4.3 assists last season, and he led the league with 2.8 steals in 31.5 minutes. His best night came against Vancouver in the Western Conference semifinals, when he scored a career-high 39 in a two-point win.

“When building a roster to compete at the highest level, you envision signing players like Jameer Nelson Jr.,” Whitley said. Nelson called on fans directly in his announcement. “To the fans, let’s pack the CAA Centre this summer and build something special together,” he said.

Alongside East and Nelson, Brampton has already added Keon Ambrose-Hylton, Danilo Djuricic, and Prince Oduro. The club says it has “secured their backcourt” heading into the season.

General manager and vice-president of basketball operations Jermaine Anderson said East’s efficiency sets him apart early in his pro career. “As a second-year pro, he has already demonstrated elite level efficiency and consistency, which is rare for a player at this stage of his career,” Anderson said.

The Honey Badgers last won the CEBL title in 2022 and play their home games at the CAA Centre. The club’s approach to local engagement has mirrored other cities that use summer sports to drive foot traffic and partnerships, from ticketed business events to community activations.

Ontario has also been looking at how venues can widen their event offerings, including alcohol service rules. The province’s plan to broaden bring-your-own alcohol permits could affect how pop-up events get licensed around arenas and festivals.

In Peel, teams have also faced heightened attention on facility operations and public safety, including water quality in schools and community buildings. Residents tracking public testing can compare local results in Peel school boards rank high for lead found in water tests.

East’s own path has moved quickly since college. He finished his five-year NCAA career at Missouri in 2024, averaging 17.6 points, 3.5 rebounds, and 4.0 assists while playing 34.3 minutes per game.

He also earned All-SEC Scholar-Athlete of the Year and finished top-10 in multiple conference categories, including first in minutes per game. Before Missouri, he won NJCAA Player of the Year at John A. Logan College and scored a collegiate career-high 43 points in his final JUCO game.

The next test comes when Brampton opens its 2026 CEBL schedule this summer. East said he is eager to arrive and start the work. “I can’t wait to get to the city, meet the team, and get to work this summer,” he said.